IMC PLAN - A CONCEPT PAPER FOR NISSAN HYBRID SPORTS COUPE, by Christopher Lim
1.0 Introduction
This integrated marketing communication plan outlines the communication objectives, strategies, and tactics required for a successful execution of integrated marketing for Nissan Hybrid Car Sports Coupe. Additionally, this plan provides the framework for product launch communication activities. The 2011 Nissan 370Z Hybrid Sports Coupe will be launched in 2011 and thus production units are not readily available for public testing feedback.
Showing posts with label IMC Plan. Show all posts
Showing posts with label IMC Plan. Show all posts
Tuesday, September 28, 2010
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